Manufaktura e-commerce: a podcast on B2B and B2C sales
Manufaktura e-commerce is Michał Zabielski’s podcast, CEO of Endora, on building online sales that actually work. No filler, just examples from real B2B and B2C implementations.
New episodes have been coming out regularly since November 2025. Michał covers (solo, and sometimes with guests) choosing a sales platform, integrating ERP, PIM and WMS systems, B2B pricing policy, international expansion, and increasingly, AI in the daily work of e-commerce teams. It’s a listen for B2B and B2C store owners, anyone responsible for growing online sales, and everyone preparing to implement or switch a platform.
All episodes
Short summaries of every episode below, each linking through to the full version on the podcast website.
025
AI automation in e-commerce: when it makes sense and how to avoid the pitfalls
An LLM as a mid-level developer, Spec-Driven Development, and why the real speed-up is 30-50%, not 10x.
024
Analytics in B2B e-commerce: 6 steps to collecting and analyzing data effectively
A six-step method for building B2B analytics, from the customer lifecycle to creative data collection.
023
CRM in a B2B platform: when to connect it, and when not to
Seven reasons to connect a CRM to your B2B platform, and five reasons not to, concrete criteria instead of one answer.
022
The B2B platform implementation process: from idea to maintenance
Eight stages of a B2B platform rollout, from the first agency call to maintenance, and why poor communication kills projects.
021
Progressive Web Apps (PWA) in B2B e-commerce
What a PWA is and when it replaces a separate mobile app in B2B sales, without the cost of building two native apps.
020
How I built an AI-powered B2B e-commerce platform, and why it was the experiment that changed everything
Michał on how and why he built his own AI-assisted B2B platform, and what he learned as the first client of his own product.
019
Effective warehouse management on a B2B platform
How a B2B platform should work together with the warehouse so stock stays accurate and orders don't get lost.
018
Omnichannel in B2B: the challenge of consistent sales channels
How to keep prices, stock levels and customer experience consistent across the online store, sales reps and other channels.
017
What is vendor lock-in and how do you protect yourself from it?
How to spot dependency on a single technology vendor before it becomes a problem when you want to switch platforms.
016
In-house e-commerce team or outsourcing? Which is better?
The trade-offs between building an internal e-commerce team and working with an agency, depending on company scale.
015
What features should a good B2C platform have
What today's retail customers expect from an online store, from search to checkout to after-sales support.
014
What features should a good B2B platform have
The features a B2B platform can't do without if it's going to carry real wholesale sales, from price lists to order approvals.
013
Discovery workshops: a breakthrough tool for B2B platform rollouts and online sales strategy
What a discovery workshop looks like before a B2B platform implementation, and why it cuts down on rework later.
012
What benefits does implementing a B2B platform bring?
The concrete business results of a B2B platform rollout, from order handling time to scaling sales without adding headcount.
011
Personalization in B2B e-commerce: building customer relationships
Personalization in B2B goes beyond a first name in an email, it's individual price lists, offers and buying paths.
010
Direct to consumer and distributors: reconciling both models in manufacturing
How a manufacturer can sell directly to end customers without damaging its existing distributor network.
009
Integrating a B2B platform: ERP, PIM, WMS, CRM, how to do it right
The order in which to connect external systems to a sales platform, and the mistakes that stretch out integration projects.
008
Multiple brands, one B2B platform. Can it work?
Whether a single sales system can carry several brands with separate price lists and branding, and where that model hits its limits.
007
Pricing policy in B2B: how to implement it on your platform
How to translate pricing rules, discounts and negotiated terms into an actual platform configuration.
006
When is it worth investing in a B2B platform? Scenarios and pitfalls
The signs your current store is holding back sales, and the most common mistakes companies make when deciding on a new platform.
005
Backorders in e-commerce: how to sell what you don't have in stock
How to keep selling temporarily out-of-stock products without losing the order or the customer's trust.
004
Digital accessibility: turning a regulatory obligation into a competitive edge
Digital accessibility requirements as more than a compliance checkbox, and how to turn them into an advantage over competitors.
003
Product Information Management (PIM): when is it worth using?
The point where a product catalogue outgrows a spreadsheet, and a dedicated PIM system starts paying for itself.
002
How to prepare for an e-commerce platform project
The questions worth asking yourself before kicking off a platform project, to avoid expensive rework once implementation is underway.
001
How to expand your e-commerce business into foreign markets
What to check before your first international shipment: content localization, payments, logistics and legal differences between markets.
000
Introduction to Manufaktura e-commerce: a smart approach to online sales
A quick welcome episode: who the podcast is for and which topics the series covers, from platform choice to integrations and B2B/B2C operations.
Wondering how to turn one of these topics into an actual project for your business? Book a free consultation, we’ll talk through your sales platform.