Endora Commerce – B2B sales platform powered by AI, working prototype in 4 weeks
We built our own B2B platform with a live demo – Endora Commerce. Flexible pricing engine, RFQ, multi-warehouse stock, AI assistant and a working prototype for your industry in 4 weeks.
- 4 wks
- from workshop to working prototype
- 6
- B2B commerce modules ready from day one
- 0
- lock-in – full code and specs belong to you
- Client
- Endora (own product)
- Industry
- B2B Sales Platforms
- Scope
- Architecture, design and build of a B2B platform from scratch with a live demo, AI-assisted coding and Spec-Driven Development
- Technologies used
- Next.jsTypeScriptClaude (AI)
Live demo – check for yourself
🛒 Storefront
The B2B buying experience – catalogue, pricing, RFQ
buyer@demo-org.example
ChangeMe!123
⚙️ Admin panel
The control centre – pricelists, statuses, channels, warehouses
admin@demo.local
ChangeMe!123
Why we built our own platform
Selling complex B2B technology solutions has one fundamental problem: the client cannot "touch" the product before making a decision. Instead they receive a presentation, a proposal, a quote – and must imagine how all of this will work in their company.
This creates long decision cycles, multiple rounds of negotiation and high risk on the client's side. From an agency's perspective this means months from first contact to contract signing, and intensive presales work without guaranteed conversion.
Instead of explaining how the platform works – we decided to show it. The demo shifted the conversation from "trust us" to "check for yourself".
Building Endora Commerce as our own product also let us validate our methodology in real conditions. The platform is our first client – we use it internally, which allows continuous feature refinement and immediate testing of new approaches.
Spec-Driven Development with AI – how we build it
Endora Commerce was built using the methodology we apply to client projects: every feature starts as a plain-language specification – requirements, edge cases, test scenarios. AI generates tests, code and documentation. The developer oversees and accepts.
The same code as production
A key architectural decision: the demo runs on the same stack as the production platform – Next.js · TypeScript · Claude (AI). There is no separate "demo codebase" with simplified logic. What the client sees in the demo exactly matches what they will get in production. Every fix reaches both environments automatically.
Storefront – B2B from the buyer's perspective
The storefront demo runs as Industria – a fictional B2B industrial component distributor with 120,000+ SKUs. Net prices, credit limit visible immediately after login, data sheets and 3.1 certificates on every product. PL/EN available without additional configuration.
The buyer's homepage
The buyer immediately sees what matters most in B2B: on-stock availability, shipment cut-off, credit limit and fast search. Quick Order from a CSV file reduces repeat orders from dozens of clicks to one.
Filtered listing – no page reload
Filters by colour, material, weight and manufacturer work instantly. The buyer sees on-stock availability and can sort by relevance. The mobile view supports the full buying journey – an increasing share of B2B orders are placed from phones.
Cart → quote request in one click
The customer builds a cart and clicks "Convert to quote request" – the system sends an RFQ with proposed prices. The sales rep negotiates in the admin panel and converts the accepted quote to an order. The full negotiation cycle without emails and spreadsheets.
Admin panel – the control centre
Live activity dashboard: real-time data from the audit_log module shows actions in the catalogue, pricing and inventory. The order list filters by status, sales channel and date – one panel handles B2B VIP and retail with separate priorities.
Dashboard with full visibility
203 active products, 3 pending quote requests, 4 open orders – and instant stock alerts. The recent activity feed lets you see what changed since your last login, without searching through logs.
Orders from multiple channels – one view
Each order has an assigned client organisation and sales channel. Manage B2B VIP and retail simultaneously from one panel – with separate statuses, priorities and pricelists. Live configurability: a pricelist change is reflected on the storefront instantly, no reload needed.
Product in multiple channels and languages
The product editor handles multiple sales channels and languages simultaneously. Each (channel + language) pair can have its own name, description and attributes without duplicating records. One product – multiple sales contexts.
AI Assistant – the "wow moment" of every demo
Endora Commerce is the first B2B platform with an AI assistant built directly into the admin panel. Open the palette ⌘K, describe the task and the platform executes it – showing the action plan before anything changes.
The assistant operates only within user permissions, handles bulk operations and resists prompt injection from external data. Every action is recorded in the audit log – you know who changed what and when.
How the demo shortens the sales cycle
Without a demo
- Slides and value propositions as the only proof
- The client must imagine how the system works
- Multiple rounds of technical verification
- Management decides based on abstraction
- Months from first contact to signed contract
With a live demo
- The client sees a working system before any decision
- Sales reps test the buying journey themselves
- IT confirms the API-first architecture on the spot
- Decision based on real experience, not imagination
- Realistic expectations from day one of the project
Three demo access models
Demo without registration
Live environments available to anyone – link, test account, access. Minimum friction. The client can explore at any time without involving a sales rep.
Your scenario, your data
An instance configured for a specific prospect: catalogue from their category, pricelists similar to their structure, integration with the ERP class they use. The client tests their own scenario – not an abstraction.
Demo as a starting point
Instead of a requirements workshop from scratch – we show the demo and ask: "what would you change?". The client reacts to what they see. Feedback is more concrete, discovery time shorter.
Six modules ready from day one
Pricing engine & pricelists
Multiple pricelists per customer group, individual discounts and contracts, volume pricing, overlapping rules with priorities. You change from the interface – not the database.
Configurable order statuses
Design your own order lifecycle: add statuses, define transitions, attach business events (e.g. ERP sync). Built-in On Hold and Cancelled branches.
Request for Quote (RFQ)
Customer builds a cart and requests a quote, sales rep negotiates and converts to an order. The full negotiation cycle without emails and spreadsheets.
Multi-warehouse inventory
Multiple warehouses, low-stock thresholds per product and per channel, warehouse-to-channel assignment, configurable stock deduction strategies.
Sales channels
One panel manages the B2B storefront, marketplaces (Allegro), distributor platforms, mobile apps and POS. Separate prices, content and product visibility per channel.
ERP/PIM/WMS/CRM integrations
Clean API and event model allow connecting any external system. The platform syncs orders with ERP, stock from WMS and customer data from CRM.
Industries
Endora Commerce works where prices are negotiated, catalogues run deep and logistics are real – manufacturing, technical distribution, wholesale, MRO, building materials, automotive parts.
| Industry | Key needs |
|---|---|
| Manufacturing | Configurable products, contract pricing, production-aware order flows |
| Industrial & technical distribution | Deep catalogues with dozens of parameters, product comparison |
| Wholesale & trade | Customer-group pricelists, volume pricing, fast reordering |
| MRO & spare parts | Huge SKU counts, multi-warehouse stock, quick quotes |
| Building materials | Bulk pricing, multi-warehouse logistics, delivery planning |
| Automotive parts | Parameter-rich catalogues, product comparison, RFQ-driven sales |
If your industry isn't on the list but you sell B2B with individual pricelists or quoting – let's talk.
Prototype in 4 weeks – how the start looks
Week 1 – MVP Workshop
We map your sales processes, industry constraints and first-launch scope. The output is a specification: statuses, pricelists, channels.
Weeks 2–4 – Build
We build using AI-assisted, Spec-Driven Development. The pace is significantly higher than a classic implementation – every feature starts from a specification.
Week 4 – Working prototype
You receive a platform with your industry's real products, processes and pricelists. Together you decide on full implementation or further MVP iteration.
Want to see Endora Commerce in the context of your industry?
Book an MVP workshop – we'll map your processes and show you how the platform can look for your business. No commitment.
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