Industry · FMCG & Beauty
FMCG & Beauty
Selling cosmetics or FMCG products to consumers while also supplying salons, drugstores and wholesalers? You handle thousands of orders at peak season, discount codes, bundles, subscriptions and product pages with INCI lists, variants and photos. We build and maintain e‑commerce platforms where the consumer store and wholesale run on the same data.
Industry challenges
Does this sound familiar?
Consumer store and wholesale in two separate systems
The D2C store runs on one platform, while orders from salons, drugstores and wholesalers come in by email or through a separate panel. Stock, prices and promotions have to be kept in sync in several places.
How we solve it: We build one sales platform with separate price lists and terms for retail and wholesale customers, so both channels use the same catalog and the same stock.
Sales peaks: Black Friday, Christmas, launches
For a few days a season the store handles a multiple of its normal traffic. A slowdown or outage at that moment means lost orders you can't win back.
How we solve it: We get the platform ready for the peak: load tests, caching and monitoring, and during the campaign an on-call maintenance team with an agreed response time.
Promotions, discount codes and bundles that collide
Influencer codes, free gifts above a threshold, bundles and category promotions stack on top of each other. Without clear rules a customer gets a double discount or the cart totals differ from the terms and conditions.
How we solve it: We clean up the pricing and promotion rules in the platform, and before changing any code we check in an audit which promotions actually sell and which only cut the margin.
Subscriptions and recurring orders
Subscription boxes and repeat orders need recurring payments, plan changes, pauses and shipments on a fixed schedule. A standard store cart doesn't handle that.
How we solve it: We design and implement subscription logic: recurring payments, plan management by the customer and automatic creation of orders for shipping, integrated with payments and the warehouse.
Product pages: INCI, variants, photos and many channels
Ingredients, allergens, sizes, shades and photos have to be maintained for the store, marketplaces and wholesale partners. Copying data by hand ends in errors and different descriptions in every channel.
How we solve it: We implement a PIM as the single source of product data that feeds the store, marketplaces and the partner catalog.
Marketplaces and multichannel sales
Allegro, Amazon and industry platforms bring in orders, but each channel has its own stock, prices and statuses. Manual handling doesn't scale at several hundred orders a day.
How we solve it: We connect the platform with marketplaces and your company systems through integrations, so orders, stock and prices sync automatically.
Warehouse, fulfilment and ERP don't see the same data
Store orders reach the warehouse or logistics provider with a delay, and ERP stock drifts away from what the store shows. A customer buys a product that is already gone.
How we solve it: We integrate the platform with your ERP, WMS and fulfilment provider, so order status, stock and tracking numbers flow back to the store without retyping.
Technology decisions without someone who knows both worlds
Marketing wants new campaigns and features, the tech team guards stability. Without someone who understands both business and technology, decisions about the store's growth are made on gut feeling.
How we solve it: We provide consulting at the intersection of business and technology: growth priorities, solution selection and a roadmap both the board and the tech team understand.
Proof in practice
Technologies
We match the stack to the business - not the other way around
We specialize in leading open source platforms and frameworks - from Magento to Sylius.
Explore technologies →
How we can help
Services matched to this industry
B2B Sales Platforms
B2B sales platforms on Magento, Shopware, Sylius and Endora Commerce: per-customer price lists, RFQ, a customer portal and ERP integration.
Open source · Magento, Shopware, Sylius, WooCommerce and custom apps
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E‑commerce platform maintenance and development: 24/7 monitoring, updates, backups, security, SLA-based support and new features built in order of business priority.
24/7 · store operation monitoring
Read morePlatform Integrations and Automations
Integrating e‑commerce platforms with ERP (Comarch, enova365, Subiekt, Symfonia, SAP), PIM, CRM, WMS and marketplaces. Automatic sync of prices, stock and orders.
ERP + PIM + CRM · data synchronization between systems
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ERP and PIM implementation and integration (Pimcore, Akeneo, Ergonode) for online sales: one source of product data, prices and stock for your store and marketplaces.
Pimcore + Akeneo · proven PIM platforms
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An audit of your online store or B2B platform across 5 areas: SEO, UX, technology, sales processes and security. You get a report with priorities and concrete recommendations.
5 · audit areas - SEO, UX, technology, processes, security
Read moreE‑commerce Consulting and Analysis
B2B e‑commerce consulting: online sales strategy, platform selection, implementation roadmap and data analytics (GA4, Power BI, Looker Studio). Decisions based on data, not gut feeling.
120+ · of projects for companies in Poland and abroad
Read moreKeep reading
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Read →How we start
From your first message to an estimate in 3 steps
- 1 Reply the same business dayMichał writes or calls back and books a short call.
- 2 Call (30 min, Google Meet)We learn about your sales process, systems and goals.
- 3 Free estimate in 48 hA cost range, a timeline and the recommended approach. No obligations.
FAQ
Frequently asked questions
Can the consumer store and wholesale run on one platform?
Yes. One catalog and one stock, with separate price lists, minimum orders and payment terms for salons, drugstores and wholesalers.
Do you work with Magento?
Yes. We build and maintain Magento (Adobe Commerce) stores, including for cosmetics brands and subscription boxes. We also work with WooCommerce, Shopware, Sylius and our own platform, Endora Commerce.
Will you take over maintenance of a store built by another agency?
Yes. We start with a review of the code, infrastructure and extensions, then take over maintenance with an agreed response time and a development plan.
How do you prepare a store for Black Friday and Christmas?
With load tests, a review of caching and query performance, a change freeze before the peak and an on-call team during the campaign.
Can you handle subscriptions and recurring orders?
Yes. Recurring payments, plan changes and pauses on the customer side, and automatic creation of orders for shipping, integrated with the warehouse.
Where do we start?
With a description of how you sell today and where you lose time or orders. Based on that we prepare a free quote or propose an audit of your existing store.
Peak season can't take your store down
Tell us how you sell to consumers and wholesale partners today, and within 48 h you'll get a free quote or an audit proposal.