Introduction to Manufaktura e-commerce: a smart approach to online sales

Roughly 90% of online stores close within their first two years. That’s the fact Michał Zabielski opens the first episode of Manufaktura e-commerce with, and he goes straight into explaining why.

Why most stores don’t survive

Poor planning is the main culprit. Most owners launch in a hurry, without a strategy, chasing quick validation instead of steady growth. When sales don’t take off right away, they give up.

Why this podcast exists

Zabielski, an e-commerce consultant with over a decade of B2B and B2C project experience, starts the podcast to show that a methodical, process-driven approach to building a sales platform genuinely lowers the failure rate. The goal is sharing knowledge that helps business owners build a controlled, stable online business instead of working blind.

What to expect

New episodes every two weeks, roughly 30 minutes each, eventually with guests sharing frontline e-commerce experience. Topics: strategy for B2B and B2C models, platform-building methodology, and the reasons e-commerce projects fail.

---

Building or growing a sales platform and want to avoid the fate of the 90% of stores that don’t make it to year three? Get in touch with Endora.