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B2B e‑commerce in practice

AI training for your business: why we start with an audit, not a tool
AI Training July 3, 2026 5 min read

AI training for your business: why we start with an audit, not a tool

Implementing AI without a process audit usually ends with a tool nobody uses. See how an AI audit works in practice and what it actually changes in a company.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
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Comarch XL, Enova365, Subiekt GT: which ERP for a B2B company
B2B E-commerce 7 min read

Comarch XL, Enova365, Subiekt GT: which ERP for a B2B company

Comarch XL, Enova365 and Subiekt GT compared for B2B needs. Which ERP to choose for e-commerce platform integration? A practical decision guide.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Marketplaces in B2B: Allegro and Amazon vs a dedicated sales platform
B2B E-commerce 7 min read

Marketplaces in B2B: Allegro and Amazon vs a dedicated sales platform

Allegro Business and Amazon B2B are not rivals to a dedicated B2B store — they are a different channel. When marketplace makes sense, how to integrate it, and when your own platform wins.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
SEO for B2B. How to Position Your B2B E-commerce Platform
E-commerce 8 min read

SEO for B2B. How to Position Your B2B E-commerce Platform

How to build a B2B e-commerce platform SEO strategy that survives the AI revolution. Intent-Led Content, High-Intent Keywords and the Information Gain principle.

Endora Commerce from the inside, why I decided to build our own B2B platform
E-commerce 10 min read

Endora Commerce from the inside, why I decided to build our own B2B platform

Michał Zabielski on how and why Endora built its own B2B platform, from the first idea through weeks of development to the moment the demo went in front of the first client.

From Meeting Notes to Company Strategy - How AI Changed My Work as a PM Over Three Months
Project Management 8 min read

From Meeting Notes to Company Strategy - How AI Changed My Work as a PM Over Three Months

How AI changed the work of a project manager in B2B e-commerce over three months - from organizing notes, through testing decisions, to supporting company strategy.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Magento and Shopware for B2B: what implementation looks like and what comes after
B2B E-commerce 6 min read

Magento and Shopware for B2B: what implementation looks like and what comes after

What sets Magento apart from Shopware and what does running a B2B store on either platform actually look like? A practical guide for companies investing in e-commerce.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Symfony or Drupal: when it makes sense to choose Symfony
B2B E-commerce 5 min read

Symfony or Drupal: when it makes sense to choose Symfony

Symfony and Drupal solve different problems. When does Symfony make more sense than Drupal, and where does Drupal have the edge? A practical look from B2B project experience.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
What is Streamlit and what is it used for
AI and data 5 min read

What is Streamlit and what is it used for

Streamlit is a Python framework for building interactive data apps and dashboards. Find out how it works and when it makes sense to use it in a project.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
AR and VR in e-commerce: how a 3D configurator changes product sales
B2B E-commerce 6 min read

AR and VR in e-commerce: how a 3D configurator changes product sales

Augmented and virtual reality change how products are presented online. How AR works in practice, which technologies it requires, and what to implement first.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
What is Qlik and when does it make sense to deploy it
AI and data 6 min read

What is Qlik and when does it make sense to deploy it

Qlik is a Business Intelligence platform with an associative engine. Who it makes sense for, how it differs from Power BI, and when to start a deployment conversation.

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Consequences of insufficient technical knowledge among salespeople and consultants at the beginning of an IT project
Project Management 2 min read

Consequences of insufficient technical knowledge among salespeople and consultants at the beginning of an IT project

A lack of technical knowledge among salespeople and consultants at the beginning of an IT project leads to delays, conflicts, and a loss of client trust.…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Translating dynamic content on open source (Magento, WordPress): challenges and solutions
B2B Sales Platforms 3 min read

Translating dynamic content on open source (Magento, WordPress): challenges and solutions

Translating dynamic content on Magento and WordPress, find out why integrating page builders with automatic translation imports (CSV, Poedit) can be…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
What happens to the relationship between a Client and a Service Provider when trust is lacking?
Project Management 3 min read

What happens to the relationship between a Client and a Service Provider when trust is lacking?

In the world of B2B services, especially in the IT and e-commerce industries, trust is the foundation of any successful collaboration. Unfortunately, there…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Comparison of Magento, Sylius, and WooCommerce platforms for the industrial and manufacturing sector in B2B sales
B2B Sales Platforms 3 min read

Comparison of Magento, Sylius, and WooCommerce platforms for the industrial and manufacturing sector in B2B sales

Comparison of Magento, Sylius, and WooCommerce platforms for B2B implementations in the industrial and manufacturing sector. Find out which e-commerce…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
How to effectively implement e-commerce projects in the B2B industry, practical tips
B2B Sales Platforms 4 min read

How to effectively implement e-commerce projects in the B2B industry, practical tips

Discover proven strategies for implementing e-commerce platforms in the B2B industrial sector. Learn how to analyze processes, integrate ERP systems,…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Process analysis and integration of a B2B sales platform with ERP/ PIM/ WMS/ CRM systems
B2B Sales Platforms 3 min read

Process analysis and integration of a B2B sales platform with ERP/ PIM/ WMS/ CRM systems

Find out why integrating an e-commerce platform with ERP, PIM, WMS, and CRM systems is essential in B2B. Discover the benefits, challenges, and best…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Project Manager as a Servant Leader, a bridge between the Client and the development team
E-commerce 3 min read

Project Manager as a Servant Leader, a bridge between the Client and the development team

Find out how the role of a Project Manager as a Servant Leader affects effective collaboration with the Client and the development team. Discover Endora’s…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Competencies and practices of an effective IT Project Manager, how to choose the best partner for your sales platform?
Project Management 3 min read

Competencies and practices of an effective IT Project Manager, how to choose the best partner for your sales platform?

Find out what qualities, skills, and practices a good Project Manager for B2B sales platforms should have. Check the checklist, learn key competencies, and…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Red Flags. The Most Important Warning Signs When Implementing B2B Sales Platforms
Project Management 4 min read

Red Flags. The Most Important Warning Signs When Implementing B2B Sales Platforms

A practical guide to the most important red flags in cooperation with a technology partner. Learn how to protect your IT project from delays, conflicts, and…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Build solutions for the company’s business processes, not the other way around!
B2B Sales Platforms 3 min read

Build solutions for the company’s business processes, not the other way around!

Last year, we had the opportunity to take over a project from a previous contractor, with whom the Client came to us. However, the straw that broke the…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Foreign e-commerce expansion, how to prepare your company to conquer new markets?
B2B Sales Platforms 5 min read

Foreign e-commerce expansion, how to prepare your company to conquer new markets?

The e-commerce market in Poland, while still dynamic, is becoming too tight for many companies. A natural step in development is therefore foreign expansion,…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Which e-commerce engine to choose to conquer the market?
B2B Sales Platforms 4 min read

Which e-commerce engine to choose to conquer the market?

Choosing the right engine for an online store is one of the key decisions that can determine the success of the entire venture. The question of whether to…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
Lack of CMS updates, a risk that can destroy your sales platform
B2B Sales Platforms 3 min read

Lack of CMS updates, a risk that can destroy your sales platform

In the world of e-commerce, technical decisions have a direct impact on the security, development, and stability of the business. One of the most frequently…

Justyna Brończyk, Key Projects Lead
Justyna Brończyk
Key Projects Lead
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