Progressive Web Apps (PWA) in B2B e-commerce

In this episode, Michał Zabielski explains why PWA (Progressive Web App) is increasingly replacing a separate mobile app in B2B sales, and where its limits actually are.

What makes a PWA different from a regular website?

A platform with a manifest file installs on a phone or desktop home screen like a native app, with no browser chrome. One codebase serves web, mobile, and desktop at once, so there’s no separate iOS and Android app to maintain.

What a B2B platform actually gains

• Push notifications: order status, loyalty program updates, or marketing messages reach the screen without an email.
• Longer sessions and biometric login: users stay logged in longer and sign in with a fingerprint or Face ID, cutting cart abandonment caused by login friction.
• Offline mode: the catalogue, cart, and part of the data work without an internet connection, syncing once it’s back, useful for a rep in the field or a warehouse with poor signal.
• Camera and geolocation: QR code scanning, photos for complaints, suggesting the nearest pickup point.

What won’t a PWA do? It can’t reach an accelerometer, Bluetooth, or NFC. Even so, Zabielski estimates that 85-90% of a typical B2B store’s functions are achievable without a native app, and a hybrid approach with native adapters covers the rest where hardware access is genuinely required.

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Wondering whether your B2B platform needs a PWA or a separate mobile app? Get in touch with Endora, we’ll work out together what actually solves your customers’ problem.