Industry · Distribution & Wholesale

Technical Distribution & Wholesale B2B

Running a wholesale business or distributing technical parts and components? Your catalog holds thousands of items with parameters you can't manage in a spreadsheet, and customers expect a precise match for a replacement part, not a category browse like a clothing store. We build B2B platforms built to carry that load.

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Industry challenges

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Thousands of SKUs with technical parameters

A paper catalog or a spreadsheet doesn't scale once a wholesaler or distributor has to manage thousands of items with multiple technical parameters and variants.

How we solve it: We integrate the sales platform with a PIM as the single source of truth for products, so technical data, variants and documentation update automatically.

Manual order handling and checkout bottlenecks

A complicated ordering process and slow rollout of changes hold back growth, and customers abandon carts at the final step.

How we solve it: We start with an audit of the checkout flow, identify the actual bottlenecks, and only then plan changes, not guesses.

Infrastructure outside the client's control

A platform hosted on a third-party server limits cost optimisation and the ability to react quickly to outages.

How we solve it: We migrate the platform to infrastructure under the client's full control and provide ongoing administration and monitoring.

ERP and the sales platform don't see the same data

Stock levels, availability and prices updated manually in two places lead to mismatches - a customer sees a product in the store that isn't actually in stock.

How we solve it: We build an ERP integration with the sales platform, so stock, prices and availability sync automatically, without re-typing data between systems.

Customers can't find the right replacement part

A standard store search can't handle catalog numbers, manufacturer codes and technical parameters - the customer gives up instead of browsing categories.

How we solve it: We build search and filtering matched to the specifics of a technical catalog, based on real parameters and PIM data - the same way we did it for an electrical equipment manufacturer.

Quoting larger orders outside the system

Requests for a quote on a non-standard configuration or a larger batch land in a salesperson's inbox, and the offer gets built by hand in a spreadsheet, with no trace in the system.

How we solve it: We implement an RFQ module directly in the platform, so the request, the quote and the acceptance stay in one place, not in an inbox.

Prices and trade terms differ for every customer

Per-customer price lists, volume discounts, credit limits and individually negotiated payment terms are hard to maintain manually without errors, especially as the number of accounts grows.

How we solve it: We implement a flexible pricing engine with per-customer price lists, volume discounts and credit limits, so sales reps don't have to calculate it by hand on every order.

Our own platform

Endora Commerce for technical distribution and wholesale

If you're just planning to digitise B2B sales, you don't have to start from scratch. Endora Commerce is our native B2B platform with a flexible pricing engine, RFQ, multi-warehouse support and an AI assistant, adaptable to the specifics of wholesale and technical sales. We can build a prototype for your industry in 4 weeks.

See the Endora Commerce platform → How we shortened the B2B sales cycle →

Proof in practice