Episode 015
What features should a good B2C platform have
16 features a B2C platform needs to compete in online retail today, from PWA and fast payments to smooth returns and social proof that build trust.
A B2C platform plays by different rules than B2B, customers buy on impulse, baskets are smaller, and the decision doesn’t need to fit any internal process. Michał Zabielski walks through 16 features that are hard to compete without in online retail today.
Mobile, payments, and logistics
A PWA or native app is the baseline today, since mobile traffic dominates B2C. Add fast payment methods, Google Pay, Apple Pay, BLIK, deferred payment options, and a cart won’t survive a single extra click of friction. Same-day delivery and parcel lockers have stopped being a bonus and become an expectation.
Trust and the shopping experience
- Context-aware filtering: search and filters should answer the customer’s actual problem, not just match a product name.
- Reviews and social proof: external review systems build trust faster than a seller’s own claims.
- Smooth returns and complaints: in B2C this is a real competitive edge, not just an obligation.
- Referral programmes and social presence differentiate a brand where the product alone isn’t enough.
On top of that: visual configurators, back-in-stock notifications, multi-currency support, and API integrations that let sales scale without rebuilding the platform from scratch.
Checking whether your B2C platform has everything today’s retail customer expects? Get in touch with Endora, let’s go through it together.
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