Why I Started the Manufaktura E-commerce Podcast

About 90% of online stores close within their first two years. That’s the line I opened the first episode of Manufaktura E-commerce with, back in November 2025 - and more than twenty episodes later, it’s still the best summary of why the podcast exists at all.

Where the idea came from

I’ve spent over a decade on B2B and B2C e-commerce projects - first as a consultant, then as the founder of Endora. Over that time I kept seeing the same pattern repeat across dozens of clients: a company launches a sales platform project in a hurry, without a written strategy, betting on a quick validation of the idea instead of controlled, methodical growth. When sales don’t take off immediately, the budget runs out and the project gets shelved.

I’d had that conversation with clients face to face more times than I can count. At some point I realized that knowledge - what actually decides whether a B2B platform succeeds or fails - shouldn’t stay locked inside Endora’s workshop rooms. That’s how the podcast idea started.

What the podcast is for

The goal is simple: share the kind of knowledge that lets business owners build a sales platform deliberately, instead of feeling their way in the dark. Not textbook theory - conclusions from real projects, the ones that worked and the ones that taught me something only after they went wrong.

New episodes come out every two weeks, around 30 minutes each. I record some solo, others with guests who run or build B2B and B2C platforms day to day. It’s the same process of mapping a client’s sales workflow that opens every e-commerce audit and consulting engagement at Endora - I just break it down episode by episode in public, so you can apply it yourself before you ever pick up the phone to us.

Who it’s for

I’m usually talking to a business owner, an e-commerce or IT manager at a mid-size or large B2B company - someone facing a decision about a sales platform, or already running one and looking for ways to get more out of it. Industry shorthand (RFQ, PIM, ERP, WMS, integrations) comes up without translation, because I assume the listener knows their own business - I learn from them as often as they learn from me.

Four episodes to start with

After 22 episodes recorded since November 2025, the catalog is large enough that a starting point helps. Here are four that show the range of topics well:

• How to Expand Your E-commerce Business into Foreign Markets - what to check before your first cross-border shipment: content localization, payments, logistics and legal differences between markets, illustrated with an auto parts distributor for whom an English-language site alone wasn’t enough.
• When Is It Worth Investing in a B2B Platform? Scenarios and Pitfalls - four scenarios where investing in a new platform makes sense, and one parallel-rollout trap that can stretch a project’s timeline many times over.
• What Is Vendor Lock-in and How Do You Protect Yourself From It? - four types of dependency on a technology vendor, and how to spot them early, before switching platforms becomes practically impossible.
• How I Built an AI-Powered B2B E-commerce Platform and Why It Was the Experiment That Changed Everything - the story of building Endora Commerce, our own B2B platform, and what I learned as its first customer. I wrote the fuller version of that story on the blog, four weeks from idea to working prototype.

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Looking for a specific topic - B2B pricing policy, ERP and PIM integrations, or the in-house-team-versus-outsourcing question? Listen to every episode of Manufaktura E-commerce - a new one lands in the catalog every two weeks.

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