Author
Michał Zabielski
CEO & Founder · ENDORA
Michał Zabielski is the CEO and founder of Endora — an agency specialising in B2B e-commerce. With over 10 years of experience, he works with sales platforms, system integrations, and digital strategies for companies in the manufacturing and distribution sectors.
Creator of Endora Commerce — a native B2B platform built from scratch to shorten the sales cycle and deliver a working prototype in 4 weeks. Author of the Spec-Driven Development approach, which combines precise functional specifications with effective AI-assisted development — applied both in Endora's own products and in client projects.
Host of the Manufaktura e-commerce podcast — one of Poland's most recognised e-commerce shows. Industry commentator for Forbes, Rzeczpospolita, and Gazeta Wyborcza. Speaker at industry conferences and moderator of panel discussions on the future of B2B commerce in Poland.
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