Scortea.pl, modern online drugstore in 8 weeks

Client's Problem

In the face of the dynamically developing e-commerce market, the original version of the scortea.pl store reached its limits, the site needed a comprehensive refresh that would ensure a modern look and, above all, better functionality.

Main challenges:

• Technological limitations: The service required migration and implementation of a dedicated, optimized WooCommerce template, as the existing template did not meet sales requirements.

• Performance and SEO issues: Site verification indicated a poor result in PageSpeed Insights, and the SEO audit noted the lack of key elements, e.g., H1 headers on the home page, which negatively affected visibility in search engines.

• Insufficient functionality: Lack of advanced integrations, dedicated modules, or extensive product filtering mechanisms.

Achieved Results

As a result of the project, Scortea.pl gained an e-commerce platform that not only stands out for its aesthetics but is primarily optimized for sales and future development.

• Modern technological foundation: The store operates on a new, dedicated WooCommerce version
• Conversion growth: Dedicated design and streamlined purchasing path have a direct impact on higher conversion.
• Readiness for scaling and development: Data Layer implementation allows for advanced tracking of user behavior, crucial for marketing activities and further e-commerce optimization.
• Additionally, Endora proposed a Service Level Agreement (SLA), guaranteeing constant technical care (monitoring, updates, response time) and the possibility of immediate service development thanks to reserved project hours.
• SEO and User Experience Improvement: Implemented structure optimization, new category tree, and dedicated search module (FiboSearch) ensure customers find products faster.